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Information Systems : Achieving Success by Avoiding Failure

Joyce Fortune


Information Systems : Achieving Success by Avoiding Failure Joyce Fortune Book DescriptionDespite people's best efforts information systems are particularly prone to failure. Some systems never materialize, others appear late and/or over budget and those that are implemented often fail to deliver the promised levels of performance. The consequences of these failures affect people throughout the organization concerned and beyond, sometimes to the point where they even threaten a company's future survival. They also damage the companies that develop and supply such systems. Worse still, the same types of problems occur again and again; even the most exhaustive methods are not able to ensure success. This book aims to help all those people involved with information systems to break that repeating pattern of failure. Using real life examples it introduces a sophisticated approach based around the notion of system to come to grips with the causes of actual and potential failure. It presents a model of a system capable of action... книги, книжный магазин, интернет-магазин Book DescriptionDespite people's best efforts information systems are particularly prone to failure. Some systems never materialize, others appear late and/or over budget and those that are implemented often fail to deliver the promised levels of performance. The consequences of these failures affect people throughout the organization concerned and beyond, sometimes to the point where they even threaten a company's future survival. They also damage the companies that develop and supply such systems. Worse still, the same types of problems occur again and again; even the most exhaustive methods are not able to ensure success. This book aims to help all those people involved with information systems to break that repeating pattern of failure. Using real life examples it introduces a sophisticated approach based around the notion of system to come to grips with the causes of actual and potential failure. It presents a model of a system capable of action......


Problems and Cases in Healthcare Marketing

John T. Gourville


Problems and Cases in Healthcare Marketing John T. Gourville Book DescriptionCases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing. книги, книжный магазин, интернет-магазин Book DescriptionCases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing....

Leading from the Zone: How Authentic Leaders Achieve Exceptional Results

William Arnold


Leading from the Zone: How Authentic Leaders Achieve Exceptional Results William Arnold Book DescriptionBill Arnold has a dream; he wants to transform the way Corporate America does business. He hopes to eliminate the grasping, self-centered style of leader whose over-inflated sense of entitlement has, in recent years, cost shareholders millions of dollars and has turned the public against big business. He plans to replace that approach with a civil, ethical, person-centered style of leadership. And he?s prepared to do this?one leader at a time. In his first book, Book DescriptionBill Arnold has a dream; he wants to transform the way Corporate America does business. He hopes to eliminate the grasping, self-centered style of leader whose over-inflated sense of entitlement has, in recent years, cost shareholders millions of dollars and has turned the public against big business. He plans to replace that approach with a civil, ethical, person-centered style of leadership. And he?s prepared to do this?one leader at a time. In his first book, "The Human Touch" (Wiley & Sons, NY), he showed how this style of leadership not only improves productivity and profit, but also raises workplace morale. This isn?t a new quest for Arnold; early in his business career, his own disillusionment with business leaders, and watching close, valued colleagues sell themselves to the dragon, forced him to become a president/CEO himself, so that he could radically change the system for the better. He has dedicated over 30 years to perfecting his......

Earthworks : Art and the Landscape of the Sixties

Suzaan Boettger


Earthworks : Art and the Landscape of the Sixties Suzaan Boettger Book DescriptionSuzaan Boettger offers the first comprehensive history of the Earthworks movement in the United States, providing a fascinating and in-depth analysis of the monumental forms that initiated the broader genre of Land Art. Examining the art,the artists, their dealers and proponents, Boettger interprets Earthworks as a manifestation both of artists' personal stories and of the late 1960s social and political tumult. Boettger overturns many commonly held notions of Earthworks' origins and intentions. She argues that Robert Smithson's work on the Dallas-Fort Worth airport stimulated his thinking and that his writing about it catalyzed the movement. The visionary environments that followed, often sculpted in expansive and remote western terrains, were idealized by Americans and Europeans alike as displays of cowboy bravado. Boettger identifies earthworkers Michael Heizer, Dennis Oppenheim, Robert Morris, Walter de Maria, and Stephen Kaltenbach as former Californians whose... книги, книжный магазин, интернет-магазин Book DescriptionSuzaan Boettger offers the first comprehensive history of the Earthworks movement in the United States, providing a fascinating and in-depth analysis of the monumental forms that initiated the broader genre of Land Art. Examining the art,the artists, their dealers and proponents, Boettger interprets Earthworks as a manifestation both of artists' personal stories and of the late 1960s social and political tumult. Boettger overturns many commonly held notions of Earthworks' origins and intentions. She argues that Robert Smithson's work on the Dallas-Fort Worth airport stimulated his thinking and that his writing about it catalyzed the movement. The visionary environments that followed, often sculpted in expansive and remote western terrains, were idealized by Americans and Europeans alike as displays of cowboy bravado. Boettger identifies earthworkers Michael Heizer, Dennis Oppenheim, Robert Morris, Walter de Maria, and Stephen Kaltenbach as former Californians whose......

Ace of Aces : The Life of Capt. Eddie Rickenbacker

H. Paul Jeffers


Ace of Aces : The Life of Capt. Eddie Rickenbacker H. Paul Jeffers Book DescriptionACE OF ACES The Life of Captain Eddie Rickenbacker H. Paul Jeffers Author of In the Roughrider’s Shadow In this important new biography, acclaimed historian H. Paul Jeffers brings to vivid life one of the mostdaring and dramatic figures of twentieth century America–Medal of Honor recipient Capt. Eddie Rickenbacker. Born to immigrant parents with humble means at the turn of the century, Edward Rickenbacker was destined to embody the ingenuity, innovation, and courage that would make the United States a world power. Rickenbacker burst onto the national scene as one of the nation’s first star race car drivers. In an era when tracks were rough and safety precautions virtually unknown, Rickenbacker pushed the fastest machines at terrifying speeds. Later in life, he would own the Indianapolis Speedway and help establish the sport of modern race car driving as we know it. But Rickenbacker’s lasting fame came as an... книги, книжный магазин, интернет-магазин Book DescriptionACE OF ACES The Life of Captain Eddie Rickenbacker H. Paul Jeffers Author of In the Roughrider’s Shadow In this important new biography, acclaimed historian H. Paul Jeffers brings to vivid life one of the mostdaring and dramatic figures of twentieth century America–Medal of Honor recipient Capt. Eddie Rickenbacker. Born to immigrant parents with humble means at the turn of the century, Edward Rickenbacker was destined to embody the ingenuity, innovation, and courage that would make the United States a world power. Rickenbacker burst onto the national scene as one of the nation’s first star race car drivers. In an era when tracks were rough and safety precautions virtually unknown, Rickenbacker pushed the fastest machines at terrifying speeds. Later in life, he would own the Indianapolis Speedway and help establish the sport of modern race car driving as we know it. But Rickenbacker’s lasting fame came as an......


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Information Systems : Achieving Success by Avoiding Failure. Joyce Fortune . Книги.

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