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Hyperwars: 11 Strategies for Survival and Profit in the Era of Online Business Bruce Judson, Kate Kelly
The effects of the online revolution are being felt far beyond Silicon Valley, and now all businesses -- from start-ups to established companies -- face "survival of the fittest." A company or product can be an industry leader one moment and obsolete sixmonths later. Entire industries, ranging from computer sales to stock trading, are being thrown into chaos as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. For companies, this pressing need to continually create new, different, better products to stay one step ahead of the competition defines the new reality of business today, the world of "HyperWars." To stay afloat, business managers need practical guidance, and they need it fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven practical strategies for thriving in this hypercompetitive environment. Including "Use the......
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A Branded World: Adventures in Public Relations and the Creation of Superbrands Michael Levine, Michael Levine
Praise for A Branded World "A Branded World is a real insider?s guide to the elusive science of branding. With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing." ?Howard J. Rubenstein President, Rubenstein Associates, Inc. "At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read." ?Jack Trout, author, A Genie?s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius "The most valuable, indispensable part of the branding process, according to Michael Levine, is PR. He goes on to prove his point with dozens of pertinent case histories, including the imaginary launch of a new ice cream brand. A terrific guide to the role that PR plays in marketing today." ?Al Ries, author, The Fall of......
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Special Edition Using Microsoft Office PowerPoint 2003 Patrice-Anne Rutledge, Patrice-Anne Que Development
The ONLY comprehensive resource readers need to learn Microsoft's powerful presentation application! Special Edition Using Microsoft Office PowerPoint 2003 is intended for experienced computer users who want to be able to utilize PowerPoint's more sophisticated features. The focus of this book is to get you up and running quickly, and then spend more time exploring the advanced features PowerPoint has to offer such as customization, animation, and multimedia. The accompanying CD includes a FREE copy of Woody's Office Power Pack (WOPR) the #1 enhancement to Office. This software sells for $49.99 but you get it here for free with no obligations attached!...
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Probabilistic Networks and Expert Systems (Statistics for Engineering and Information Science) Robert G. Cowell, A. Phillip Dawid, Steffen L. Lauritzen, David J. Spiegehalter
Winner of the 2002 DeGroot Prize. Awarded by the International Society for Bayesian Analysis to a book judged to represent an important, timely, thorough, and notably original contribution to the statistics literature. Probabilistic expert systems are graphical networks that support the modelling of uncertainty and decisions in large complex domains, while retaining ease of calculation. Building on original research by the authors over a number of years, this book gives a thorough and rigorous mathematical treatment of the underlying ideas, structures, and algorithms, emphasizing those cases in which exact answers are obtainable. It covers both the updating of probabilistic uncertainty in the light of new evidence, and statistical inference, about unknown probabilities or unknown model structure, in the light of new data. The book will be of interest to researchers and graduate students in artificial intelligence who desire an understanding of the mathematical and statistical......
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Anime Robert Klanten, Hendrik Hellige, Birga Meyer, Jan-Rikus Hillmen, Vicky Tielgekamp
72 dpi- Anime explores the dynamic world of moving images. Showcasing and analysing the surprising variety and promise of animation in its broadest sense - from traditional camera work via Flash animations to modern source code manipulation - the book displays remarkable variety in more than 150 projects between design and art, experiment and commerce, eccentricity and narration, video clip and web site, San Francisco and Tokyo in picture, text and on DVD 9. Innovators such as Matt Anderson, Hi-Res and Buro Destruct play with linearity and combine all sorts of media, techniques and disciplines into new formats that previously had found no adequate outlet. Instead of dry theoretical treatises the print section of 72 dpi ? Anime does not focus on the re-narration of scenic incidents, but draws out poignant project details and stylistic features as an introduction and supplement to the videos and applications featured on the DVD, divided into the sections Camera,......
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Hyperwars: 11 Strategies for Survival and Profit in the Era of Online Business. Bruce Judson, Kate Kelly . Книги.
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